Example pages from the Taste of Bath brand guidelines

Brand guidelines

Homepage of Taste of Bath website

Website homepage

 

Taste of Bath

Rebranding

Taste of Bath is a hamper company with the mission to share the city’s incredible produce with foodies everywhere. Since starting the company they have grown quickly and were looking to update their brand to reflect where the business is now.

The project included creating brand guidelines, re-designing the website, considerations UX/UI improvements, art direction for new photography and a new packaging concept and design.

The clients were very happy with the updated designs and gave the following feedback:

“Working with Rachel has been the best decision we’ve made in 6 years of trading. She brings years of experience and expertise with her, and the standard of her work is nothing less than exceptional – stunning, original design backed up by a wealth of practical knowledge. We initially engaged her to work on our website and brand identity – but Rachel not only delivered on what we asked for, she really went above and beyond, showing us what we were missing and how we could elevate our brand. Rachel has become an invaluable asset to our business and has since re-designed our whole packaging range, provided a comprehensive analysis of our customer journey and continues to offer fantastic insights for our marketing strategy.” 

Helen Rich, Managing Director

The Taste of Group Ltd

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