Boden sale concepts

Design and art direction

Part of my role at Boden was to create new concepts to engage customers in our various promotions. This involved developing and pitching ideas and then art direction of the stills shoot once a route has been chosen.

The first creative launched in September when customers are often thinking about going back to work/school, getting organised and pursuing new goals. This concept is based around adding the Boden sale to your motivational pin board in order freshen up your winter wardrobe.

The second creative launched in January and was for a childrenswear focussed sale with a different discount offered each day. The idea was based on using the weather to predict your ‘fashion forecast’ for the week.